ASEM Day was initiated on 1 March 2017 to commemorate the 1st ASEM Meeting on 1 March 1996 in Bangkok, Thailand.
"What is ASEM Day supposed to be? A celebration of blossoming Asia-Europe relations, or a reminder of the need for more engagement between Asia and Europe? Is it supposed to be a commemorative occasion or a call for action? We believe that ASEM Day is BOTH."