The ASEM logo expresses the idea of interaction between Asia and Europe through the intertwined forms of an Asian brush-stroke and a simplified Roman letter "E". These also combine to form the letters "A" and "E", symbolising Asia and Europe.
The logo represents two different yet intertwined cultures of East and West seeking ways to come together to interact. The colours of the logo, red and blue, represent Asia and Europe respectively.
In a globalised world, working together across these three pillars makes ASEM an important platform for dialogue and communications, and for promoting a common vision of peace, prosperity and sustainable development in both regions.