History of ASEM Logo
The idea for an ASEM logo came at the ASEM Senior Officials' Meeting (SOM) in response to the need of having a logo that can represent visually the state of Euro-Asian dialogue and understanding and be inspired by the age-old "East meets West" motive. The SOM leaders subsequently commissioned the Asia-Europe Foundation (ASEF) to hold an ASEM Logo Competition. In a quest for a permanent logo to represent ASEM process, the search went out for designers from Asia and Europe to get together in collaboration. The competition was announced in 2001 through various newspapers, websites and e-newsletter, and all in all, 300 entries were received by the closing date of the competition in December 2002. The top three entries, selected by an independent panel of design and branding experts, were presented at the ASEM SOM in 2003, and the final logo was selected and revealed at the 5th ASEM Foreign Ministers' Meeting on 22nd-24th July 2003 in Bali, Indonesia.
ASEM Logo's significance
ASEM logo expresses the idea of interaction between Europe and Asia through the intertwined forms of an Asian brush-stroke and a simplified roman "E". These also combine to form letter "A" and "E", symbolising Asia and Europe. The logo represents two different yet intertwined cultures of East and West seeking ways to come together to interact. The colours of the logo - blue and red - represent Europe and Asia respectably.
Use of the Logo
ASEM members are given the rights to use the ASEM logo for official ASEM meetings, ASEM Initiatives and other activites for ASEM that are approved or commonly recognised by all ASEM partners. The only permanently established institution of ASEM, the Asia-Europe Foundation (ASEF), is also given the rights to use the logo in its activities. ASEF also currently retains the copyright of the ASEM logo on behalf of the ASEM partners.
Requests for permission to use and reproduce the ASEM logo and obtain the high-resolution, printable version can be directed to the Administrator of the ASEM InfoBoard here.